What Players Really Think of Using Digital DFOs

May 19, 2018 | Program Development

By X&O Labs Research Team



Last month, we featured a report on the growing trend of high school and small college programs "hiring" a digital director of football operations (DFO) by using the coaching tool, MaxOne. The primary duties of a DFO is to manage the logistics of a football program's operations--things like scheduling, communication, summer-camp sign ups, texting, emailing, preparing and distributing drills and workouts, gathering materials for coaching meetings, tracking individual players’ workouts and progress, manage off-season leaderboards… and the list goes on. MaxOne is a platform that allows you to do all of these things with ONE login.

In this month's report, we confirm the power of using digital DFOs by asking student-athletes from three different programs what they think of MaxOne. Coach McKenna of Brooklyn Tech High School, Coach Stadem of Sioux Falls Washington and Coach Swift of Gold Beach High School have made the switch to MaxOne and have been actively using the app for several months--and they are eager to share their success story.

From these conversations, our conclusion came to be:

"MaxOne turns smartphones into football coaches, with instant questions and answers right at their fingertips."

Turning Players' Smartphones Into Coaches

The reality of how athletes interact with one another and where they spend time taking in information is through their technology and more specifically through their smartphones. The impact technology has in everyday life, but also directly in the coaching and learning experience has seen tremendous growth. It's time to focus on the future. There's no better time than the present to start preparing for future success. We asked athletes how MaxOne speaks their language in terms of technology? And specifically, how does it engage them with football? The athletes believe that MaxOne translates smartphones into football coaches. One player from Sioux Falls Washington High School stated: