Building a Player Driven Culture Interviews: Coach David Shaw (Stanford University)

By Mike Kuchar with David Shaw
X&O Labs Exclusive Interview

Coach Shaw talks about building culture as a multi-pronged approach. It's on the coaching staff to set standards and to teach those guys but it's almost as important, if not more important, that players continue to reinforce the standards of the program in the locker room, in the dorms, and walking around campus.