By Mike Kuchar with Chris Creighton
X&O Labs Exclusive Interview
Coach Creighton talks about player ownership of culture and how he treats the leaders in his program just like he does his staff. He allows them to run meetings, organize workouts and provide input that can continually adjust or reinforce the culture of the program. "The more invested all of us are, the more we're going to care about it, the more we're going to own it, and try to defend it, and make it the way that we want it to go."