Developing Off-Season and In-Season Communications

Jan 21, 2016 | Offense, Tempo and Communications, Game Planning

ByX&O Labs Staff
Twitter: @XandOLabs


“As the leader, part of the job is to be visible and willing to communicate with everyone”

- Bill Walsh

No matter how you measure success, a key to finding more of it is better communication. Think about the best coaches you’ve had or know. One thing they all have in common is their ability to engage and communicate. Great coaches communicate in a way that builds relationships, inspires hard work and exudes the mission of their team.

It’s no coincidence that winning often follows.

Yet a lot of really good coaches struggle with communication. There are so many ways to interact with kids, staff and even parents, and we, as coaches, don’t always know the best way to go about it.

Like all good habits, tackling proactive communication requires effort and determination—and maybe a little help in finding the right tools. We set out to find the best aid for helping football coaches to communicate and engage those within their programs.

Here’s What We Found:

A few months ago, a reader of shared the name Programax with us. Programax is a coaching app with a wide range of functionality, and promotes its ability to help coaches lead a better program.

It’s a bold claim, so we did our due diligence. As it turns out, Programax is packed with robust features that help coaches to engage, motivate, track and plan across their entire program. In short, we found it can help make your job easier.

We were so impressed, in fact, we decided to share with you a few of the things we really love about Programax.

As a side note, we reached out to the folks at Programax and asked them to provide video clips to show how the app works.

Check it out below, and follow up with Programax at for a more in-depth view of the product.

1. Messaging

We were in search of a tool that helps football coaches with communication. We found Programax to be one of the best options out there in this arena, and really loved the app’s ability to take the legwork out of engaging stakeholders within a program. The app’s messaging functionality allows you to connect with any combination of your program’s coaches, athletes and even parents in seconds via text or email.

For those coaches who use spreadsheets for logging team contact information, take notice: the Programax app stores and organizes it all for you, making it simple to not only communicate with your program, but to access the information you need at any time. We also liked that you can set up custom groups containing those you message most (think captains, assistant coaches, etc.), saving even more time as you send information across your program.