The Player Driven Culture System: A Study of the Six Behaviors That Create and Sustain Player-Ownership of Football Program

The Player Driven Culture System: A Study of the Six Behaviors That Create and Sustain Player-Ownership of Football Program
(Softcover: 246 pages)

A player-driven culture is the healthiest form of culture. Although the head coach is ultimately responsible for creating the program's core values, the culture doesn’t shift to player-driven until players make the choice to take ownership of the standards that drive these values. A player-driven culture infuses accountability, ownership of performance, ownership of individual and team success and the ownership and accountability that comes as a result is invaluable to a program’s success, often producing achievements significantly above personnel talent level.

It’s the paradigm shift we all yearn for as coaches in building and sustaining a strong culture.

But how does a program get there? This study is centered on what we found to be the six main behaviors, or competencies as they are referred to in this study, that cultivate a player-driven culture. The coaches included in this study have built a system around intentionally teaching these specific behaviors daily. It’s a system all of the sources in this study would argue is more important than any offensive, defensive or special teams system you will install in your program next fall. It’s a continual, 12-month operative centered on empowering players to understand that mastering these competencies generate player ownership of culture.

In order to make the shift from a coach-driven to a player-driven culture, you’ll need to continually find ways to infuse these six behaviors into every fabric of your program. And while there are several pathways to attain these behaviors—all which we uncover in this study—these behaviors must continually be messaged, demonstrated, evaluated and protected. This research serves as the blueprint needed for coaches looking to make this necessitous culture transformation from being coach-led to player-led.

Your Purchase Includes (downloads): 
Video Interview #1: Herm Edwards, Arizona State (18 minutes, 38 seconds)
Video Interview #2: David Shaw, Stanford (16 minutes 47 seconds)

Sample Video of Interview #1: Herm Edwards (full video available after purchase)

Sample Video of Interview #2: David Shaw (full video available after purchase)