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By X&O Labs Research Team

Consider for a moment what you could do to improve your program or impact your athletes if you had more time to plan, strategize, watch film, or just to invest into the culture of your team. Time is the most important resource you have, and yet the one thing you probably don’t have nearly enough of.


By X&O Labs Research Team



When you talk with thousands of coaches every year, you get a sense what they want and need. The common denominator in our experience: coaches want more time. 

Consider for a moment what you could do to improve your program or impact your athletes if you had more time to plan, strategize, watch film, or just to invest into the culture of your team. Time is the most important resource you have, and yet the one thing you probably don’t have nearly enough of.  

This begs the question; how can you make more time? The simple is answer is delegate. More specifically, what can you delegate and to whom? 

What if there was a way for every high school football program to hire a Director of Football Operations (DFO)? Now there is… and we’re going to show you one coach who did just that. Keep in mind, until recently only colleges or high school with big-time budgets could afford DFOs. That’s not the case anymore… 

The primary duties of a DFO is to manage the logistics of a football program’s operations--things like scheduling, communication, summer-camp sign ups, texting, emailing, preparing and distributing drills and workouts, gathering materials for coaching meetings, tracking individual players’ workouts and progress, manage off-season leaderboards… and the list goes on.  

But now, every high school football program can afford a Director of Football Operations. We’ve heard from many of you that have already done so with MaxOne. Full disclosure, MaxOne is a partner of X&O Labs, but we only partner with the best of the best. 

MaxOne is a platform that allows you to organize, communicate, and train your players and program all with ONE login. Instead of having to hire a full-time DFO -- let MaxOne solve this problem for you, and for much less money. No catches or gimmicks; just a proven way to free up more of your precious time--while not having to sacrifice quality management of your program.  

To help you better understand what MaxOne could do to save you time and enhance your productivity, we will be providing monthly spotlights that share the experiences of real coaches like you.  

Our first Q&A features an interview with Coach Kyle McKenna of Brooklyn Tech High School in Brooklyn, NY. Coach McKenna has been using MaxOne for 2-months and was eager to speak with us about the impact the platform has made within his program.  

What spiked your interest in using MaxOne as your DFO? 

Coach McKenna: “In the past, I’ve spent several hours a week on just the organization of my team in the off-season. The idea of a Director of Football Operations position had entered my mind, but we never had the ability to hire another full-time staff position. When approached about the opportunity to use this product, it was mentioned to me that MaxOne functioned like a virtual DFO (Director of Football Operations). It would allow me to use only ONE login for all my off-season needs -- communication, organization, and training. So far, that statement has been correct. Following a quick tutorial with Drew [Drew Zwiers from MaxOne], I was able to put together my particular team functionality within the site.” Schedule your own walk-through with Drew Zwiers at MaxOne


Q: What did your off-season look like before using MaxOne as a DFO? 

Coach McKenna“The off-season can be a long and winding road for football players and coaches. Our program is in session all but one full month of the year, either in-season or preparing during the off-season. We try our best to keep things fresh and keep the players engaged with our Vesting Program. We began our Vesting Period on January 18th and began to track the hours our players were in the weight room using a paper attendance book. During our first six-week cycle of lifting, workouts were created in Microsoft Excel and shared with the players by posting the workout on the smartboard in weight room. Players recorded their workouts in a black and white notebook that they stored in a cabinet.”  


How has this change now with MaxOne as your DFO? 

Coach McKenna: “We began integrating MaxOne into our program during the fourth week of our first cycle. The timing was perfect because we were able to get started with the platform right as we were about do our first max. Baselines for all of our major lifts were needed because of MaxOne's ability to calculate max percentages. Once we were all connected into the system and operating, I began to build my off-season football curriculum inside of MaxOne. The system comes with free pre-loaded educational, offense/defense strategy, and workout assets that you can share with your team and have them complete for points. During our second cycle, I created groups within our team, and assigned those groups their workouts. It took me approximately ten minutes to input the first week of our second cycle workout. I was able to create exercise sets and designate percentages for the major lifts. I assigned the particular workout to the specific group (i.e. Skill, line, etc.) by dragging and dropping the workout into a calendar. I had actually forgot to assign a workout before the Monday workout and I was able to go in and get it done before they were even done with their warm-up. Since I created this workout inside of MaxOne, I am now able to simply copy weeks and days with only having to change the sets and reps -- saving me countless hours inside of Excel.”  

Editor’s Note: Players download the MaxOne app to their phones and receive communications directly through the app. Coaches are able to send messages, daily workouts, leaderboards, video instructions and other information and materials needed to assist off-season and in-season program management. Players are able to interact with the workouts, videos and communications sent by the coach. It’s all saved and managed in one application with one login. See image below for an example of players’ experiences using the MaxOne app.  





Using MaxOne as a digital DFO, allows the system to manage more than just your weight room. How else are you using the platform?  

Coach McKenna: “In addition to the players entering their own personal assets, they also entered their phone number, email, and other contact information for their parents. New York City Schools frown upon direct text messaging with parents and students, so MaxOne's messaging capabilities make it so that I can directly message students and parents together or as separate groups, without it coming from my personal phone number.  



What do your athletes think of the MaxOne app? 

Coach McKenna: “Early feedback from players is that the groupings and the use of the app [MaxOne] combined have cut about 15 minutes off of the total workout time. The players have been able to use the extra time for skill building work within the groups. Specifically, they like the ability to watch a quick 3-second video of the exercise they are completing (I can see they are more engaged with the workout from this). On my end, I am able to provide coaching points in these videos that helps to reinforce the techniques we teach throughout the off-season program.”  

Editor’s Note: We will release a future report detailing how athletes are using MaxOne. 

How do you plan to use MaxOne in the future? 

Coach McKenna: “As we move into our second month using the platform, I will be bringing together all of these aspects towards our second max, Vesting Day and the organization of our annual liftathon. I will check in with how MaxOne helps with this implementation and more in the next installment.” 

Want more information on “hiring” a DFO in your program? 

We’ve been big fans of MaxOne for a few years now--and over the next few months we’re going to bring more interviews like this that show more and more coaches making the move to incorporate digital DFOs in their programs.  

If you’d like more information on using MaxOne in your program, contact Drew Zwiers at MaxOne. Drew has been helping many high school coaches this off-season, just like Coach McKenna, and he’ll walk you through how you can use MaxOne in your program, too.  

X and O Lab Article Profile PictureYou have three ways to contact MaxOne and Drew: 



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